As part of our commitment to being an industry leader in every part of our business, Bridgestone Americas understands that as a company, we must be a good steward of the earth and its resources. Bridgestone has a long standing commitment to environmental sustainability that is reflected in our company’s environmental mission “to help ensure a healthy environment for current and future generations.” We established our One Team, One Planet Program to help us achieve our environmental mission and define and focus our efforts. Under this program framework, our leadership and our teammates are focused on identifying ways we can change the game by being a leader in sustainable corporate behavior.
Our Tires4ward program is founded on the vision of a waste-free tire industry. For every tire Bridgestone Americas sells in the U.S., we want to make sure that one spent tire (or any tire that has been taken out of use) goes on to another valuable purpose. Our Bridgestone company-owned retail stores currently recycle 100% of the spent tires they take in. Last year, we recovered more than 10 million spent tires at our retail locations across the country, and saved these tires from landfills by ensuring they get a new life as something valuable—all thanks to our retail store associates at Firestone Complete Auto Care, Tires Plus and Wheel Works.
In addition to the 100% recycling of spent tires in our company-owned stores, through Tires4ward, Bridgestone Americas supports community clean-ups across the country by collecting tires recovered in organized clean-ups of public spaces, watersheds, rivers and waterways at no charge. Citizens who participate in any organized clean-up of public spaces, watersheds, rivers and waterways may request Bridgestone’s help in ensuring community-recovered tires are sent to a new, valuable use by completing the form found here. Bridgestone will either direct our volunteer coordinators to a local store for tire drop off or we will partner with our tire recyclers to pick up the tires at the event site for recycling. Logistics can become problematic at some remote sites, but we will make every effort to aid in recycling the tires from events that fall within the scope of our program.
Since the Tires4ward program launched in 2012, we have supported more than 240 community clean-up events, and recycled nearly 70,000 used tires that were recovered from streams, waterways and communities nationwide. We are changing the landscape of the tire and automotive industry and doing our part to make a waste-free tire industry a reality.